1. Goals – What do I want from today’s exposure? For example, do I need to gain a new client, a new daughter n law, or a new member for my organization? This will help determine whether you need to dress more casual or formal within your choices.
2. Audience – With whom will I be communicating and what do I know or need to know about them? For example: Speaking to a group of corporate leaders, leading a team meeting, or lunch out with friends.
3. Identity – What do I want them to know and believe most about me? For example: Level of authority needed to communicate to others, whether I’m friendly and care about others – trustworthy.
