- Clothing makes up most of what is seen in a first impression
- Assignments are made based on what was seen in that first impression
- Those assignments are believed and lasting
- There are certain items of clothing that express authority such as a tailored jacket
- Casual clothing collapses distance and is best used for social bonding (thus casual Fridays).
- Business formal dress creates distance and is best used to create authority and credibility in business settings.